Post by account_disabled on Mar 4, 2024 5:34:54 GMT
Sales and marketing activities are essential to seize new business opportunities and increase the customer base of a B2B company. With a view to optimizing the strategy and increasing turnover, defining specific, measurable, achievable, realistic and time-based ( SMART ) objectives is fundamental, but not sufficient. We need to coordinate and share the actions to be taken. Curious to know more? All you have to do is scroll and read! What if collaboration between sales and marketing was the new challenge to be taken up? There is no denying it, there has always been competition between marketing and sales force; although dealing with very distinct tasks - the analysis of markets, corporate communication and services for the former, sales results and turnover as regards sales.
there are many objectives common to the two departments. In fact, marketing creates the conditions to start the sales process: through targeted activities and campaigns, salespeople acquire information on identity, interests and purchasing habits, which are fundamental for constantly optimizing the development strategy. New Call-to-action But that's not all, sales and marketing play a crucial role in the lead generation process and in particular for: define the buyer persona: starting from the results recorded by the sales force, we can proceed to define the most suitable Australia WhatsApp Number Data digital marketing activities for the target audience analysis of results and continuous optimization: while marketing measures visits to web pages, the effectiveness of calls to action and the level of lead engagement, the sales force deals with analyzing the costs of lead generation closing of the highest value contracts: to improve the sales cycle it is essential that salespeople intervene in the final phase of the funnel, when the leads are actually ready to be converted into satisfied customers and promoters of the company.
This broad premise is essential to fully understand the role of marketing and sales and activate a shared strategy at all levels. In any case, if this is not enough, let's try to think of the involvement of the sales force as a business challenge to overcome. How? By integrating new projects into the activities commonly entrusted to marketing, which require the supervision of the sales force. Here are some practical examples: Video The videos are quality content, accessible quickly and easily. We already know the impact of a complete and diversified content strategy that includes the right mix of materials. The point, in fact, is not just to create content, but to constantly optimize it, in order to attract qualified traffic to the site and solicit the public's attention. Videos are among the most viewed and appreciated contents by online users and are useful for marketing since they enrich the communication plan and reach the public with immediate messages.
there are many objectives common to the two departments. In fact, marketing creates the conditions to start the sales process: through targeted activities and campaigns, salespeople acquire information on identity, interests and purchasing habits, which are fundamental for constantly optimizing the development strategy. New Call-to-action But that's not all, sales and marketing play a crucial role in the lead generation process and in particular for: define the buyer persona: starting from the results recorded by the sales force, we can proceed to define the most suitable Australia WhatsApp Number Data digital marketing activities for the target audience analysis of results and continuous optimization: while marketing measures visits to web pages, the effectiveness of calls to action and the level of lead engagement, the sales force deals with analyzing the costs of lead generation closing of the highest value contracts: to improve the sales cycle it is essential that salespeople intervene in the final phase of the funnel, when the leads are actually ready to be converted into satisfied customers and promoters of the company.
This broad premise is essential to fully understand the role of marketing and sales and activate a shared strategy at all levels. In any case, if this is not enough, let's try to think of the involvement of the sales force as a business challenge to overcome. How? By integrating new projects into the activities commonly entrusted to marketing, which require the supervision of the sales force. Here are some practical examples: Video The videos are quality content, accessible quickly and easily. We already know the impact of a complete and diversified content strategy that includes the right mix of materials. The point, in fact, is not just to create content, but to constantly optimize it, in order to attract qualified traffic to the site and solicit the public's attention. Videos are among the most viewed and appreciated contents by online users and are useful for marketing since they enrich the communication plan and reach the public with immediate messages.